附近上门

, which has tech-enabled exercise equipment for users to stream workouts with trainers, just raised $200 million in a round of funding led by hedge fund sponsor .

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Now, normally here at 附近上门 News we write about startups and venture capital. iFit isn鈥檛 really a startup–it鈥檚 owned by , which is 42 years old– and its funding isn鈥檛 coming from a VC firm. But the connected fitness space is one that鈥檚 heating up (read more here) so we found this round to be notable.

With iFit, users can stream workouts with a trainer, and the machine can automatically adjust the speed and resistance, according to a statement from the company. iFit has different kinds of equipment at different price points, including treadmills, ellipticals, and stationary bikes.

鈥淭his capital raise will allow iFit to further accelerate its rapidly growing interactive fitness platform in the connected home and club fitness industries,鈥� ICON Health and Fitness CEO Scott Watterson said in a statement. 鈥淲e will dramatically expand consumer awareness, broaden the most expansive library of interactive fitness content in the world, and continue to invest in innovation and technology that truly enhances our customers’ fitness experience.鈥�

The company鈥檚 most well-known competitor is perhaps , the maker of roughly $2,000 stationary bikes and controversial commercials alike. Peloton has built a name for itself in the connected fitness space through its pricey bicycles and streaming workout subscriptions.

Other competitors include and .

As for iFit, the company has 330,000 paying subscribers, adding 77,000 subscribers last quarter, according to the company.

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