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India鈥檚 OYO Acquires Danamica To Refine Hotel Room Management With Data Science

, an India-based travel startup backed by Airbnb and SoftBank, has acquired , a European data science company. that OYO paid approximately $10 million in the deal.

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The acquisition, announced on Monday, will help the travel company further refine its pricing, manage inventory, and manage revenue, according to a statement provided by OYO to 附近上门 News. The roll out will start with Europe, which adds to OYO鈥檚 promise to invest 鈧300 million in the vacation homes business, 鈥渨ith a special focus on strengthening the relationship with homeowners and enabling them with the resources,鈥 according to the aforementioned statement.

, OYO offers hotel rooms for rental. It optimizes budget hotel rooms and leases them out to individuals and offers fresh linens, wifi and tech support. In India鈥檚 fragmented hotel industry, OYO鈥檚 model is apparently in demand as the company has raised $1.7 billion in known venture capital funding and acquired seven companies to-date, .

鈥淒ata sciences across Pricing, AI, and Imaging Sciences have been a cornerstone of OYO鈥檚 proprietary revenue enhancement technology. It is also a huge missing piece in the way traditional vacation rentals industry is run,鈥 said , the global head of OYO Vacation and Urban Homes and chief strategy officer of OYO Hotels & Home, in the statement.

It鈥檚 notable that $10 million isn鈥檛 much for a company that has raised billions in the past. In fact, as I reported back in June, OYO raised so much money at that point that it is distorting India鈥檚 venture market, accounting for 92 percent of the past year鈥檚 total funding in India鈥檚 hospitality startups.

In the past, OYO鈥檚 CEO has credited his company鈥檚 proprietary technology for its competitive edge amid other travel giants in the world. But as it expands (the company currently hosts guests around the world in over 23,000 franchised and leased hotels in 800 cities in 19 countries across the world, ), the extra help might be what it needs to keep up.

滨濒濒耻蝉迟谤补迟颈辞苍:听.

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