There鈥檚 a certain seasonality to release dates. Apple announces new software in the summer and hardware in the autumn. Hollywood, , has dumped its cinematic clunkers in January and February.聽And Mary Meeker, current partner at KPCB and the veritable patron saint of Internet trend reporting, has taken to dropping her reports in early summer.
Weighing in at some 355 slides, this year’s 聽covers the current state of Internet advertising, the continued growth of the Chinese Internet, and even case聽studies in online shoe sales. But it wasn鈥檛 always so sprawling.
We were able to find presentations prepared by聽Meeker and her colleagues going back to 2004. We thought it might聽be fun to chart the growth of Meeker’s annual聽Internet Trends Report, as measured by the number of slides in the deck, from that year on.
Here鈥檚聽the chart:

Over the past seven years, Meeker鈥檚 Internet Trends Report has grown in both scope and scale. The growth of Meeker鈥檚 annual report coincides with her departure from Morgan Stanley and to a partner role at Kleiner Perkins in December 2010.
For those of you who might be interested, we’ve also collected all of the Internet Trends Reports dating back to 2004 and linked to them below.
- (Direct PDF Download)
- (Direct PDF Download)
- (Slideshare)
- (Direct PDF Download)
- (Slideshare)
- (Slideshare)
- (Slideshare)
- (Slideshare)
- (Slideshare)
- (Slideshare)
- (KPCB Blog)
- (KPCB Blog)
- (KPCB Blog)
- (Slideshare)
If the growth of the Internet Trends Report continues on an exponential trajectory, next year’s iteration could have almost 430 slides in it.
Obviously,聽there’s going to be a point beyond which continued expansion聽is not feasible, but in the meantime, VCs, founders, researchers and enthusiasts of all varieties seem to welcome Meeker’s informational largesse.
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