附近上门

Editor鈥檚 note: This profile is part of Something Ventured, an ongoing series by 附近上门 News examining diversity and access to capital in the venture-backed startup ecosystem. As part of this project, we鈥檙e following seven seed-stage entrepreneurs over the course of several months as they build their businesses. Read our previous profiles of Kim Stiefel, Sarah Wissel and Repeat here, here, here and here, and access the full project here.

Scaling a company is never easy. But scaling a company in a totally remote world is even harder.

That鈥檚 what many startups these days, including Los Angeles-based , are going through. The company, which provides a SaaS platform for consumer packaged goods companies to turn one-time buyers into repeat customers, aims to double its headcount this year after raising a $6 million Series A last year.聽

鈥淭he biggest challenge with growing a remote team is that it鈥檚 harder to collaborate and build camaraderie with teams that don鈥檛 regularly interact in meetings or see one another in person,鈥� CEO wrote in an email. 鈥淲e are forced to be really intentional about everything we do, which is actually a good thing.鈥�

鈥淲e are intentional,鈥� is one of Repeat鈥檚 core values. Growing remotely is tough, Stiefel said, but it also forces the company to think more critically about its processes and ultimately do things better.

The company, which was co-founded by Stiefel and Vice President of Product ,聽 started 2021 with three employees. It now has a team of 27 people and plans to double its headcount this year. The company is hiring across product, sales, marketing, customer success, engineering and operations, Stiefel said.聽

Much of the existing team is also still onboarding, so Repeat is continuing to build out processes to support them, and the company recently hired an internal recruiter to help support its growth plans.

Repeat is backed by investors including , , and .

Besides growing the team and scaling Repeat鈥檚 product, the company is focused this year on 鈥渂ecoming the default reordering experience,鈥� Stiefel said.聽

Repeat鈥檚 technology analyzes single-buyer behavior along with household behavior to know when to remind customers to repurchase a product鈥攖hink items like toilet paper, toothpaste, or face wash. The idea behind the product is that people need to reorder those kinds of consumer packaged goods products, but a subscription isn鈥檛 necessarily the best fit.

The company measures its progress toward becoming the default for reordering by finding product-market fit with the end customer鈥攖he person who鈥檚 buying deodorant or body wash from a CPG brand that uses Repeat鈥檚 technology.

鈥淲e want to offer the best, most delightful, most efficient reordering experience for everyday products,鈥� Stiefel wrote. 鈥淎nd everything we do is centered around achieving that.鈥�

Illustration: