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Palo Alto, California-based landed a $17 million Series A to help push its accessibility software into the market.

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The round was co-led by , and , with seed investor also participating. The company has raised just under $20 million since being founded in 2018.

Evinced鈥檚 accessibility software helps companies analyze their digital assets 鈥� such as websites and applications 鈥� and automatically detects accessibility problems while suggesting fixes while in development.

Founder and CEO said with more than 1 billion people worldwide living with some form of disability, according to the , digital accessibility is of critical importance. However, remedies for the problem have been insufficient, he added.

鈥淭his is a big market that is dominated by manual testing,鈥� he said. 鈥淥ur strategy is to shift this to products and technology.鈥�

Competition

While some companies use open-source like Lighthouse to test accessibility, Thadani said he sees the market more like how cybersecurity is 鈥� where large consulting firms such as , and even manually evaluate a company鈥檚 software development process from design to production.

鈥淚 think there are alternatives in this market, but not real competitors,鈥� Thadani said.

, founder of Engineering Capital, said the market for Evinced is large, especially when one considers how accessibility helps even those that are impaired, pointing to closed captioning as a perfect example.

鈥淚 think this company is ready to scale,鈥� he said.

Go-to market

Evinced will use the new money to fund research and continue product development, but also on its go-to market approach as it now has entered general availability, Thadani said.

The company has been working with a 鈥渉andful鈥� of paying customers for more than six months and is going after the large enterprise customers in what the company believes is a multibillion-dollar market.

鈥淲e are creating a company that has the potential to go public,鈥� Sidana said.

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