附近上门

After two years of building its platform, San Francisco-based has launched with a $3.25 million seed round as it looks to help companies bring a better mobile experience to their customers.

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The round included investment from , , , , , and Mary Pimenova.

Specto鈥檚 platform aims to give customers data and analytics around their mobile app performance at a granular level 鈥� such as startup time, interaction metrics and its ability to perform on new operating systems 鈥� helping companies make the most of an exploding mobile market, said founder and CEO .

鈥淢obile spending is so big, companies can鈥檛 leave that money on the table,鈥� Strasner said.

To that point, Strasner said, it is estimated mobile spend in the app stores was about $140 billion last year, while mobile advertising spend approached $240 billion.

Starting out

Strasner spent four years at , helping the social media giant develop its own in-house mobile performance measurement tools. It was then he realized the importance of such a platform and the lack of mobile-native tools on the market.

, founder and general partner at Fuel, said most tools on the market to measure聽 mobile performance are adapted from platforms that do the same for web applications 鈥� which are very different.

鈥淭his is specifically for mobile and that was attractive to us,鈥� he said.

Strasner said he looks at a company like 鈥� which was acquired by in 2014 鈥� as a company being in the same mobile performance space, but few companies exist that are as mobile-centric as Specto.

Although the company is just launching, it does have 鈥渢ens of customers鈥� already using the platform, Strasner said. Specto will use the new money to build up its seven-person team and push its go-to-market strategy, he added.

Strasner said he believes the company will likely look for a Series A in about 12 to 18 months, and has even been approached by 鈥渓arge technology companies鈥� showing interest in what the company is doing. However, Specto has no desire to sell and is looking to build on what it believes is a significant market.

鈥淭his is a massive opportunity,鈥� Strasner said. 鈥淲e can build a large company in this space.鈥�

Illustration: .