附近上门

Israel-based closed a $5.5 million seed round as the company hopes to catch the tailwinds of more people being online and companies moving to digital platforms.

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The round was co-led by and . founder and CEO 听补苍诲 also participated.

Affogata鈥檚 platform examines what customers think about a brand鈥檚 website, app or other platform by analyzing in real-time what they are saying on social media, in app stores, through helpdesk tickets and in other places.

鈥淏asically our goal is to make B2C brands more aware of the voice of the customer and act on it,鈥� said co-founder and CEO .

Time was right

Due to the pandemic forcing so much of people鈥檚 lives online, brands are eager to try to figure out what customers want and how to improve the digital experience they are offering them, Omer said.

鈥淲e鈥檝e seen a major jump since COVID,鈥� he said. 鈥淓veryone is online and everyone is talking.鈥�

Affogata analyzes that chatter and gives its customers a zero-to-10 score based on its findings. The company, founded in 2019, has about a 鈥渄ozen major brands鈥� as customers, and a 鈥渇ew million dollars鈥� in revenue, Omer said.

Its main competition in the market are older methods of tracking customer opinions such as focus groups or surveys that do not offer real-time data points, Omer said. While something such as Analytics provides feedback, Omer said he does not view that platform as competition since it only analyzes what users do while on something such as a website. Affogata is able to examine opinions before, after and while a customer is using a brand鈥檚 digital platform, he said.

Looking ahead

Itay Asulin, with Mangrove Capital Partners, said his firm strongly believes Affogata has the potential to become a billion-dollar company in a market that鈥檚 worth many times that.

鈥淭he web grows, more people talk, and the number of conversations unregistered by brands in the digital space just get bigger every day,鈥� Asulin said. 鈥淎ffogata enables brands to move fast and provide an experience that will set them apart in everything from customer success to development and marketing in ways that no other single solution can.鈥�

Although just a year-and-a-half old, the 40-person company believes with more brands becoming digital and more consumers spending time online, the opportunity is limitless.

鈥淥ur vision is to build something big,鈥� Omer said. 鈥淭he market is big enough, the opportunity is big enough.鈥�

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