附近上门

New York-based raised a $52 million Series C to help push its go-to-market operations and grow internationally after doubling its customer base last year.

Subscribe to the 附近上门 Daily

The new round was led by , with participation from returning investors , and . The company has now raised $73 million to date since being founded in 2016.

Zoomin helps companies manage their technical content 鈥� such as user guides, manuals and community discussions 鈥� and attempts to create a better customer experience for those looking for information on how to use tools and software.

While some may consider such stuff to be 鈥渂oring content,鈥� co-founder and CEO said with more companies becoming software companies, such content is exploding and making it more readily accessible and easy to use is important for all customers.

鈥淭hat is our gold,鈥� he said of technical content. 鈥淚t is amazing how important this asset is.鈥�

Growth

Aside from go-to-market operations and international growth, Oron said the 100-person company also will look to move into new verticals. While it mainly has worked with software and hardware companies, even financial services and health care firms are building software and therefore have technical content they need to manage.

The company doubled its customer base in 2020 and now works with more than 70 companies.

鈥淭his is becoming more and more critical,鈥� said , managing director, global head of new investment sourcing, and co-head of emerging growth at General Atlantic. Crisses said that especially is true as the level of complexity for solutions only is ramping up.

鈥淲hat is the next 12 to 24 to 26 months going to look like?鈥� he asked. 鈥淐ontent is just proliferating.鈥�

Creating a market

Although there is a need to manage technical content, Oron said he sees few competitors in the market that do what Zoomin can do. He sees Zoomin鈥檚 platform as sitting between content managers and large customer interface providers such as , and .

While it is possible Zoomin could see acquisition interest from some of those large companies down the line, Oron said the company has an enormous market ahead of it and could grow to be its own large company.

鈥淚t鈥檚 not often when you can build your own category,鈥� he said.

Even if that category is not the most headline grabbing.

鈥淵ou can call it sexy or not, but it鈥檚 a high-value add,鈥� said , an operating partner at General Atlantic.

Illustration: .