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Monashees-backed Pier Raises $14.5M Poised To Lead Insurance In Brazil

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Brazilian digital insurance company is now issuing its own policies following a $14.5 million Series A round of funding.

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The company started with insurance for auto and smartphones and that provides coverage without a grace period or deductible costs and that can be contracted entirely online, , co-founder and CEO, told 附近上门 News.

鈥淚n Brazil, people don鈥檛 usually have insurance, but we believe that people can love insurance,鈥 Mascarenhas said. 鈥淲hen something happens, though, when they read their contract, they find they are not covered for that instance. In our case, we changed the product to be transparent and show what they are buying. There is also a better experience with the claims so it is fast and easy.鈥

led the round and was joined by , and . This investment gives Pier just over $15 million in total funding since the company was founded in 2018.

, managing partner and co-founder of Canary, said in an interview that Canary was one of Pier鈥檚 early investors, typically being one of the first to invest institutional money in a company while they are often still pre-operational.

鈥淲e knew Igor from the whole ecosystem here and knew he had a team researching the insurance industry for a long time,鈥 he said. 鈥淲e had not seen anything insurtech yet, so we set to invest in Pier. We are interested in founders focused on solving big problems in Brazil, and Igor attracted a strong team and is tackling one of those sectors.鈥

The average time to receive claims is 24 hours, but can be as low as minutes. He went on to say that buying a smartphone in Brazil is an investment–it can cost thousands of dollars to purchase a phone–and there is a , according to Statista.

Pier was authorized in October by Brazil鈥檚 private insurance agency, Susep, through Sandbox, a program created to bring modernization, technology and data intelligence to the insurance market in the country. Now Pier can write its own policies and launch new products.

The smartphone market is big in Brazil. that 45.5 million units were shipped in the county in 2019. Pier now has more than 16,000 members, as well as 100,000 more on the waiting list for smartphone and car insurance, Mascarenhas said.

Pier will put the new funding to work on hiring more talent, technology development, marketing and underwriting risk.

鈥淲e are still an emerging country, and there are only 30 percent of people with car insurance, 10 percent with home insurance, and 2 percent with life insurance,鈥 Mascarenhas said. 鈥淚nsurance is 3.8 percent of GDP, while it is 11 percent in the United States. We have a huge opportunity to increase the penetration and believe our great experience will be responsible for that.鈥

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