said Tuesday that it will acquire mobile engagement platform .
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The Dublin-based company is Twitter鈥檚 first acquisition of the year, according to 附近上门 records. Terms of the deal were not disclosed. The most recent purchase Twitter made before this was messaging software company in December 2021.
OpenBack, a seed-stage company, focuses on making push notifications more relevant for users. It鈥檚 backed by investors including and . The team will join Twitter, the social media giant said in a tweet on Tuesday.
鈥淭he best push notifications bring people to the conversations they care about on Twitter,鈥 , Twitter鈥檚 head of consumer product, wrote. 鈥淏ut irrelevant notifications are a distraction. With millions of people visiting Twitter via notifications every day, we want them to be timely, relevant and engaging.鈥
The acquisition comes as Twitter鈥檚 been in the news for other matters. CEO recently became the largest outside shareholder in the company, purchasing a 9.2 percent stake. Musk was also supposed to join Twitter鈥檚 board of directors, before declining the board seat over the weekend.
Twitter has acquired at least 66 other companies over its lifetime, per 附近上门 data. Among its most notable acquisitions were and .
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