附近上门

Motion design platform raised $15 million in a Series A round of funding, the company announced Tuesday.聽

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Fable started as a research and development project at , the company Fable founder Chris Boardman previously worked for. The idea was to build interactive kids mobile apps to tell engaging stories without code. During the process, the team realized the people they were working with were illustrators, not animators. They couldn鈥檛 unlock their illustrations with motion.

鈥淎ll this great, powerful software has existed for 30 years, but we realized it鈥檚 not accessible, it鈥檚 intimidating,鈥� Boardman said in an interview.

Motion is everywhere online, but it鈥檚 hard to create if you鈥檙e not experienced with tools like After Effects (the major player for creative software), and tools to create motion graphics are mostly offline, according to Boardman.

Fable鈥檚 software exists in a web-based platform to make it collaborative, and its design makes it easy for beginners to use, according to the company. At the heart of it, Fable鈥檚 software is for storytelling, per Boardman.

New York-based Fable currently has around 20 employees and will use the funding to speed up production and distribution of its platform.

led the round with participation from , , 听补苍诲 . The Series A round brings Fable鈥檚 total funding to $22.4 million. of Redpoint will join Fable鈥檚 board of directors.

“Motion design is a big and growing workflow challenge鈥攁nd it鈥檚 obvious that winning platforms solve workflow issues,” Kadavy said in an email. “The process of creating motion today requires complicated tools that require extensive training to use, fees to acquire, and reviews and feedback can take hours or even days when you factor in rendering, syncing, and downloading files.聽聽A few years from now I imagine we’ll look back on design from this era and laugh at how static it was for so long.”

The timing is right to roll out Fable鈥檚 technology, according to Boardman, because there鈥檚 a big gap in the market when it comes to creator tools.聽

鈥淢otion is just a big missing piece,鈥� Boardman said. 鈥淚f we don鈥檛 do it, someone else will.鈥�

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