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Why Japan’s Most Durable Asset May Not Be Made In A Factory

Photo by Jezael Melgoza on Unsplash

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When I was a child growing up in Japan, Dragon Ball was 鈥渃ontraband.鈥 My parents were unhappy about me reading manga for hours every day. Teachers confiscated manga magazines at school. But I was fascinated by a universe created from the pure imagination of a single person that went on to shape the aesthetic consciousness of more humans than almost any artist of the twentieth century.

Japan didn’t build Dragon Ball. Akira Toriyama did.

Yuki Shirato, managing director of Techstars Japan.
Yuki Shirato

From One Piece, Slam Dunk and Hello Kitty characters to , and , each traces back to a singular, obsessive individual who looked, by Japanese social standards, like a weird outcast.

The country globally perceived as the ultimate collectivist society made its greatest contributions to the world through lone visionaries building what no committee would have approved.

What makes this pattern remarkable is what accumulates underneath it. Each obsessive builder, over decades, pulled behind them layers of precision craft, knowledge and discipline that no bureaucracy could have planned.

Japan’s extraordinary concentration of underleveraged assets, from precision manufacturing expertise, materials science technology, longevity and gastronomical research to a generational cultural content library, is the sediment left by people society once called misfits.

The vault is opening

The global anime market was only 30 years ago and to hit around $88.5 billion by 2033, growing annually at more than 9%. Overseas anime revenue and accounting for 56% of total sales 鈥 confirming that international markets now outweigh Japan’s domestic earnings.

Global anime industry frowth, 1995-2025 - From Yuki ShiratoSources: AJA Industry Reports, Grand View Research, Fortune Business Insights.

has disclosed that more than 50% of its 300 million global members watch anime. Viewership on the platform has tripled over five years, with anime content watched more than 1 billion times in 2024 alone. Naruto, a manga serialization that began in 1999, logged 330 million hours watched on Netflix in the second half of 2024 alone. Out of the top 10 global franchises, five are Japan-originated.

That is critical social infrastructure.

Top 10 global franchises by total gross merchandise sales - From Yuki ShiratoNote: Some other rankings instead have Mario, Harry Potter and/or Sh艒nen Jump, but generally Japan-originated IP accounts for half.

The convergence nobody is pricing

At the same time, there is a louder conversation happening in Japan.

The nation is rearming. Its defense budget has nearly doubled in three years, exceeding for the first time the symbolic 2% of GDP threshold. Under a five-year Defense Buildup Program through 2027, Japan has committed 楼43 trillion (~$275 billion) to defense-related spending.

Globally, VC investment in defense-related startups totaled $7.7 billion in 2025, 附近上门 data shows, a record high.

Most observers treat this as a separate story. To me, it is not.

Japan’s manufacturing edge in silicon wafers, photoresists, specialty ceramics, industrial robots, optics and sensors is the same precision culture that made watches accurate to the second and frames hand-painted with obsessive fidelity. The outcast engineers who spent careers perfecting micron-level tolerances for consumer electronics built capabilities that now happen to matter enormously in a world consuming autonomous, high-precision munitions at industrial scale.

The creative and the industrial share the same genealogy: a Japanese individual, largely ignored, building something to an extreme that no one asked for.

This convergence of Japan鈥檚 technological prowess and cultural impact is what makes the country鈥檚 opportunity genuinely unusual. IP that a teenager in Jakarta, Riyadh, Paris or Lagos carries emotionally,聽 and precision hardware that only a handful of countries on earth can actually produce, originate from the same national psychology.

One crosses geopolitical lines. The other determines them. Japan鈥檚 soft infrastructure and hard capability are rooted in the same stubborn, misfit tradition.

Manufacturing advantage is learnable. The history of industrial development is a history of production methods moving across geographies, in the past over decades, increasingly over months. Competitors can close the gap.

What is harder to replicate is the cultural depth. A franchise relationship formed in childhood does not transfer by policy or investment. , built by a man who spent years mapping insects on foot and wanted to share that obsession with other children, now lives inside the emotional architecture of an entire global generation.

The window is real, and it will not stay open for long

Wars are hard and exhausting. People do not stop wanting to be moved, amused and alive. If anything, that appetite sharpens during geopolitical turmoil. The world increasingly demands the safety that precision manufacturing enables and the meaning that great storytelling provides.

Japan offers both, not by strategic design, but because its most consequential builders were, for a long time, left alone to be strange.

The assets exist. The global demand is accelerating. What Japan is missing is the cross-border fluency 鈥 legal, cultural and financial 鈥 needed to connect them at the speed the moment requires in the age of AI.

The world is finally ready to pay for what remarkable, overlooked individuals in Japan have quietly been building for decades. The question is whether Japan will be ready to let them and if so, how it can capitalize on its valuable assets quickly enough.


is a seasoned investor, serial entrepreneur and attorney with 25 years of experience bridging law and global business. He currently serves as the inaugural managing director of Japan, where he leads one of the world鈥檚 most active startup accelerator programs. He also serves as a senior adviser at , a U.S. and Canada-based hardtech venture capital firm, and as a venture partner at , an innovation advisory firm. An active angel investor, he has backed more than 50 startups, including several unicorns, and founded , an international angel network connecting investors across Japan, the United States, Europe, Asia and the Middle East. His track record also includes co-founding three venture-backed startups. Previously, Shirato spent a decade at global law firms across New York, Toronto, Abu Dhabi/Dubai, Singapore and Tokyo, and before that, held strategic roles as a management consultant at and as a trade negotiator at . He holds a law degree from the , an MBA from the and , and a bachelor鈥檚 degree in international law and economics from the .

Photo by聽听辞苍听

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