附近上门

Real estate content platform has raised $3.65 million in seed funding, the company told 附近上门 News.

The Boston-based startup aims to streamline content in the real estate industry, helping agents get photos and other types of content where it needs to go. and led the seed round.

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If you鈥檝e bought or sold a home before or done any late-night surfing, you know how important photos and videos are to a home listing. Photos and 3D tours are essential to selling a home, especially now, according to Aryeo CEO , given the COVID-19 pandemic and the social distancing guidelines that have come with it.

鈥淚t鈥檚 very similar to a system, but it鈥檚 more tailored to the real estate industry,鈥� Weix said in an interview.

Aryeo goes a step further than Dropbox. When content is uploaded into the system, Aryeo automatically makes promotional materials for the property, such as flyers, Facebook ads and a website.

One of Weix鈥檚 first jobs in high school was as a photographer taking photos for real estate agents. Most people don鈥檛 even realize that鈥檚 a job or industry, he added.

The idea for Aryeo came about when drones became more popular and real estate agents were interested in using drone footage to market homes. Aryeo鈥檚 co-founders Weix, Brendan Quinlan, and Matt Michalski began a drone photography business in Minnesota, but it wasn鈥檛 long before agents began asking for more content, and the team realized all of the pain points involved with getting content where it needed to be.

鈥淗ow things normally work for many of these agents, they just have content emailed to them and they have to download it to their computer and then they have to go to all these sites separately,鈥� Weix said.聽

Consolidating content in a 鈥渉ighly fragmented marketplace with multiple data sources鈥� is a pressing need in the real estate industry, and Aryeo鈥檚 platform can universally solve the problem, managing partner said in a statement.

The company was founded in 2019, and聽 Aryeo processed more than 50,000 homes last year, or about 1 percent of the total annual home sales in the United States. The company works with more than 40,000 real estate agents and photographers and operates in all 50 states and countries including Canada, Belgium, Australia, and South Africa.聽

The company, which currently has around 15 employees, plans to use the funding to hire, especially in sales and customer support, Weix said. Most of its work so far has been with photographers, but the company is expanding and building out tools to work more with agents and brokers.聽

Aryeo bootstrapped for the first 1.5 years and grew through word of mouth before raising $3.6 million in outside funding.聽

Other investors in the company include , founder and founder .

Illustration: Li-Anne Dias

Photo courtesy of Aryeo.