Exclusive: Luxury Presence Raises $22M Series C For AI-Powered Marketing Aimed At Real Estate Agents

, an AI-powered marketing platform for real estate agents, has raised $22 million in a Series C round of funding led by , it tells 附近上门 News exclusively.听

CEO founded the Austin, Texas-based company after meeting luxury real estate agent , who claims to have helped facilitate $9 billion in sales over the course of her decades-long career.听

Kramer said he was so struck by Mills鈥� 鈥渂urden of outdated tools鈥� that he set out to build Luxury Presence, which he describes as 鈥渁 growth platform that drives how high-end agents, teams, and brokerages generate, nurture, and uncover new and repeat business.鈥�

The platform helps agents build premium, branded websites and provides them with advanced marketing tools. The startup is now gearing up for the February release of a new product called Presence CRM, which Kramer describes as an AI-powered relationship engine that aims to find 鈥渉idden deals鈥� in real estate agents鈥� networks.听

Luxury Presence鈥檚 client base has more than 17,000 real estate businesses, comprising more than 87,000 real estate agents. The company projects ARR growth of 40% for 2025, and is nearly profitable, according to Kramer.听

Its Series C financing also included participation from , and , as well as Mills and her husband, Adam Mills. In addition to the equity raise, Luxury Presence also closed on a $15 million debt facility from .听

With the new round, Luxury Presence has raised a total of $74 million in equity since its 2016 inception. co-founder is also an investor. The company declined to reveal valuation, saying only that its latest financing was a 鈥渟ignificant鈥� up round compared to its in August 2023.

The raise comes at a time when venture funding flowing to real estate tech startups is rebounding slightly compared to years past. In 2025, global real estate-related startups pulled in about $10.4 billion in seed- through growth-stage financing, per 附近上门鈥� down 55.7% from 2019, the second-highest year on record after the 2021 venture funding spike but up slightly from the $9 billion raised in 2024.

Unified platform

AI is not a new feature for Luxury Presence. The company about two years ago launched a product called Presence CoPilot, which helps agents with client service-related tasks like taking notes when they are leaving a listing appointment. And last year, it came out with a product aimed at real estate marketing consisting of a 鈥渇ully autonomous team鈥� of AI agents to help with things like SEO blogging as well as managing paid ads and budgets.

Kramer is particularly excited about the company鈥檚 new Presence Platform, which he says is built on a data and intelligence layer that aims to capture the full behavioral picture of an agent鈥檚 network.

鈥淲e help agents market themselves and their properties, and we help them get more opportunities out of the existing network,鈥� he told 附近上门 News in an interview. 鈥淎nd the new CRM helps them uncover opportunities within their existing sphere that they otherwise would not know about.鈥澨�

The company also incorporates third-party data such as property records, life events, and shifts in estimated net worth. Overall, its offering analyzes hundreds of millions of behavioral signals, predicts who is likely to enter the market, and drafts outreach in the agent鈥檚 own brand voice

鈥淲ith this combined intelligence, our CRM can predict who is likely to enter the real estate market before they show any visible intent, which then tells the agent exactly who to contact, when, and with what message,鈥� Kramer claims.

Kramer believes that Luxury Presence鈥檚 advantage over competitors such as , and is that it unifies a number of functions that otherwise run on 鈥渇ragmented systems that rely on agents to manually input data, orchestrate follow-up, and run their own marketing.鈥�

The result, Kramer says, is that agents using Luxury Presence grow faster and close more annual transaction volume than peers in the same market.

For its part, Luxury Presence operates a SaaS subscription revenue model, offering plans for agents, teams, and brokerages spanning in size from solo agents to large enterprises. It also now has a usage component, based on where its AI is having conversations with leads on the agent鈥檚 behalf.

Repeat investor

, partner at Bessemer Venture Partners, notes that this round marks the third time that his firm has invested in Luxury Presence, a fact that 鈥渟peaks to the conviction鈥� the firm has in the startup鈥檚鈥渢eam, product and size of the opportunity.鈥�

鈥淔rom the beginning, we believed Luxury Presence was uniquely positioned to reinvent one of the world鈥檚 oldest and largest industries,鈥� he wrote via email. 鈥淲e鈥檝e been fortunate to work with many of the leading vertical AI and SaaS companies of the last decade 鈥� including in ecommerce, in construction, in restaurants, and in field services 鈥� and we believe Luxury Presence has the same potential in real estate.鈥�

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