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Sup nerds?

My name is and I鈥檓 the founder of , a software for marketers to find and create new viral memes.

Sounds silly, I know.聽 But meme marketing is a serious business.

Startups such as , , , and more 鈥斅� and even some public companies like and 鈥斅爑se my software to make memes. Whether you know it or not, you鈥檝e probably seen my memes or memes created on my software across the internet from to to 鈥� even .

So how did I get my meme software used by many of the hottest startups in Silicon Valley?

Let me tell you about a little trick called .

I don鈥檛 work for X.

I鈥檓 not paid by X.

But I run a seven-figure marketing-tech company on X and know a few tricks.

Most people don鈥檛 even know this exists. But X Verified Organizations is a feature rolled out in 2024 to help brands take advantage of the X network.

Yeah, yeah, I know X is a weird place right now with .

But X is still the No. 1 place for startups and venture capital 鈥� it has the highest density of smart, wealthy people in Silicon Valley. Nowhere else on the internet can you find this.

On , you post and get comments from 17-year-old girls in Albania. On X, you post and might get a comment from Elon Musk or . It鈥檚 a different level of wealth and if you鈥檙e serious about making money as a startup, you should be taking X seriously.

OK, back to X Verified Orgs.

First off, it costs $1,000 a month.

But it鈥檚 worth it, trust me! I didn鈥檛 raise a $3 million seed. I鈥檓 a bootstrapped founder and I鈥檓 paying for it. So don鈥檛 write it off just because it鈥檚 pricey.

Here are some of the most powerful features I use.

Affiliate Badges

When you sign up for an X Verified Org, you can give affiliate badges to employees.

鈥淯h, who cares about this?鈥� you might ask.

It鈥檚 an extra $50 per person, but, if you want your brand everywhere, it鈥檚 a small price to pay for the millions of extra views you get on your logo.

I have 20-plus affiliates on X ranging from my employees to business partners to even some of my biggest power users for Memelord Technologies. This lets you build an entire mafia for your brand. You鈥檙e literally everywhere.

In February, for example, one of my affiliates was on the popular tech podcast Technology Brothers. And the host specifically called out the badge saying they鈥檝e seen it everywhere. This is the power of ubiquity.

This strategy is what I like to call the 鈥�.鈥�

Love or hate it, the brand has done a great job building a mafia online. is the main mafioso, but he鈥檚 got a whole mafia behind him from goofball Barstool characters such as Tommy Smokes and 鈥淔at Cat.鈥� Barstool is everywhere thanks to its mafia.

And it鈥檚 not just Barstool.

did the same thing. Founders and are the main mafia heads, but they have a whole gang of Morning Brew affiliates such as , Toby Howell, Kyle Hagge, Macy Killiam and more 鈥� The Morning Brew Crew.

OK, I know what you鈥檙e thinking: Barstool and Morning Brew are both 鈥渕edia companies.鈥�

Well folks, in today鈥檚 age every good company is a 鈥渕edia company.鈥�

Every startup is a media company.

Every founder is an influencer.

鈥� Jason Levin (@iamjasonlevin)

One of the best examples of a nonmedia media company is , a B2B finance SaaS company that has become one of the hottest, most-talked-about startups in Silicon Valley thanks to its Ramp Mafia.

The Ramp Mafia has the main mafia boss , but then there鈥檚 a whole cast of supporting characters like the goofy young engineer on the team, Joowon, who every single day tweets. And the Ramp mafia is everywhere thanks to the little Ramp affiliate badge.

And, oh yeah 鈥� the badges are not just a brand marketing play. When someone taps on your badge, they get sent to your company page. Boom: More sales and followers for you and your brand.

X Analytics

With a Verified Org, you get access to a full analytics dashboard.

If you want to check how one of your employees is doing on social media, you can filter for only them (without a verified org, you鈥檇 need to ask them to hand over their stats).

Or you can choose the entire company to see how the whole organization is doing.

When it comes to getting a full look at your company鈥檚 social data, the X Verified Org analytics tab is extremely helpful and under talked about.

Add in an X scheduling tool like , a meme-making tool like Memelord Technologies, and post consistently, and boom 鈥� you鈥檙e gonna grow.

Advertising

X is a notoriously awful place to advertise.

The ROI on X ads is terrible compared to and TikTok. Everyone knows this. It鈥檚 a joke in the marketing industry.

The X team is self-aware enough to know this as well. So X gives out $1,000 per month in free ad credits (the same price as the verified org in the first place) so you can make your money go further on X. It鈥檚 free money.

I use my $1,000 per month to drive a ton of link clicks and signups. Granted, it鈥檚 still a far worsecost per acquisition, or , than Meta, but the X team is literally giving away free money when you spend the $1,000 per month on verified orgs.

If you have a good high-margin software product like most of us here in Silicon Valley, there鈥檚 no harm in giving it a try.

The X Verified Org evil startup game plan

OK, are you ready to take advantage of X Verified Orgs?

Here are the steps:

1. Sign up for verified orgs for $1,000/month;
2. Delegate affiliate badges to you and your employees;
3. Set a weekly reminder to go over your analytics;
4. Spend that free $1,000/month on ads; and
5. See revenue growth go brrrrrrrr!!!

is the founder of meme marketing software startup . He writes about unhinged marketing every week in his free newsletter, and is the author of .

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