, which provides mobile developers with real-time contextual insights throughout the mobile app lifecycle, has raised $5 million in a Series A led by .
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With the funding, Instabug鈥搘hich has dual headquarters in Cairo, Egypt, and San Francisco鈥揾as raised a of about $8 million in funding since its 2014 inception. The startup participated in winter batch in 2016, at that time.
Some angel investors also participated in the round, including , co-founder of , and , founder and CEO of , which was for $350 million in 2013.
Instabug aims to solve a big problem for mobile developers, and that鈥檚 to help them more quickly identify and fix bugs within apps. The company launched its offering in beta in 2015, and publicly launched in February 2016 during its time at YC.
Initially, Instabug started with a simple way for testers and beta users to report bugs by shaking their device. Over the years, it has evolved into a platform that provides developers with contextual insights about how their apps are performing in their production environments via bug and crash reporting, and in-app surveys.
A detailed report for each feedback is sent to developers with all device details such as the device model, OS version, memory and storage usage, as well as the wifi and carrier and the user鈥檚 location. Or, basically all the details of the testing environment.
Most of Instabug鈥檚 90-person team, including engineers, is based in Cairo. The startup opened an office in San Francisco last year, and is growing its team there. Co-founders and relocated to the Bay Area last year.
Growth
What caught our attention about this company is that in a matter of years, with only $3 million in collective funding, it鈥檚 managed to accomplish some things that companies with exponentially more backing and exposure have not.
For one, it鈥檚 鈥渁lmost profitable,鈥 according to Gabr, after seeing the company鈥檚 revenue grow 120 percent in 2019. Secondly, Instabug counts some (very) high-profile companies among its more than 25,000 including Lyft, Samsung, eBay, Verizon, Philips, Hilton and Houseparty. It鈥檚 currently running on 2.5 billion devices and has seen 600 million bugs reported and fixed through its offering. Currently, thousands of apps are using Instabug, including 28 of the top 100 apps on the App Store, according to Gabr.
鈥淲e鈥檙e very fortunate to have reached that level without spending that much money,鈥 he told 附近上门 News. 鈥淲e鈥檝e always been disciplined and focused on burn, before it was mainstream.鈥
And, since the COVID-19 outbreak, Instabug has seen a big spike in usage鈥揳bout 45 percent since January.
鈥淲ith more people spending their time at home, there鈥檚 more app downloads and more app usage,鈥 Gabr said.
Instabug is designed to streamline the communication between quality assurance and developers, which is very relevant now since everyone is working remotely, Gabr points out.
鈥淯sers are striving for the best experience, and the user attention race for quality is getting tougher,鈥 he told 附近上门 News. 鈥淭hey are even less tolerant, so if they encounter bugs or crashes, many users just delete the apps and that鈥檚 it. Mobile teams, big and small, can鈥檛 afford bugs.鈥
Instabug鈥檚 ability to identify how an app is performing, where it鈥檚 failing and how to fix it fast has no doubt been a factor in its growth.
Interestingly, the company just hired its first salesperson last year.
鈥淓verything was inbound before that,鈥 Gabr said. 鈥淐ustomers were just coming to the website and signing up. We didn鈥檛 do that much marketing, and were just really focused on building the product.鈥
Investor POV
Investing in profitable, or nearly profitable, companies is nothing new for Accel. The firm has backed a number of bootstrapped and profitable companies over time. It also actively seeks investments in companies located outside of Silicon Valley with the notion that great companies don鈥檛 have to necessarily be born in the region.
In fact, Accel General Partner said Instabug鈥檚 beginnings remind him 鈥渧ery much of the early days鈥 of other portfolio companies such as in Australia, in Finland and more recently, , which was first founded in Romania.
“I just love the grit and the drive of Omar, Moataz and team to build something special from seemingly unlikely beginnings,鈥 Wong told me. 鈥淭hey didn’t grow up in an environment with hundreds of examples of startup success around them like you have here in Silicon Valley, and had to have the guts to do something truly different.鈥
It鈥檚 also worth noting that Instabug managed to raise the money despite the COVID-19 pandemic. Its fundraising conversations with Accel started after the outbreak.
In a relatively short amount of time and under sometimes challenging circumstances, Instabug has been able to win 鈥渓oyal鈥 customers all over the world, according to Wong.
鈥淚t feels like it鈥檚 just the beginning,鈥 he said.
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