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These days, companies with 鈥淏ig Data鈥� can face some big problems.

Between the looming threat of security breaches by ever-more sophisticated intruders, new government regulations like GDPR, and a changing landscape of tools used to manage sensitive information, there鈥檚 a lot to lose if something goes wrong.

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The challenge many companies face is figuring out what, exactly, they have to lose. Eighteen-year technology veteran , co-founder and CEO of ,聽 colorfully characterized the company as 鈥渁n old-school Israeli cybersecurity firm鈥� focused on data privacy and protection. The company is based in New York, but its engineering headquarters is located in Tel Aviv.

And BigID is moving fast.

Today, BigID announced that it鈥檚 raised a $30 million Series B round less than five months after it closed $14 million in a Series A. The company鈥檚 Series B round was led by a new investor to the company, . Other participants in the round include prior investors , , , , and . , a partner at Scale Venture Partners, joins BigID鈥檚 board as part of the transaction.

Taken together with , BigID has raised a total of $46.1 million in venture funding to date. It鈥檚 a hefty sum for a company founded in 2016 that only started piloting its platform with prospective customers in Q2 2017. The company plans to use its new funds to continue to scale its go-to-market efforts and accelerate product introductions as it strives to become a standard for enterprise privacy management and personal data protection.

Companies often don鈥檛 know what data they鈥檝e got until it鈥檚 gone (or subject to new regulation), so BigID paves the way for companies to protect, manage, and control personally identifiable user and employee information. Its AI-powered platform traverses a company鈥檚 disparate data stores, giving executives and technical administrators insights into what data they have, whose data they have, and how it鈥檚 being used (or misused).

According to a statement from the company, 鈥淏igID鈥檚 advanced privacy automation technology provides enterprises a first-of its kind ability to address critical privacy requirements like right to be forgotten and data usage record keeping at petabyte scale, across any data, on-premises or in the cloud.鈥� As the European Union and other governing bodies ponder and pass privacy laws, enforcement of these laws act as a forcing function for enterprises to adopt stricter, more modern methods of data protection and management.

In an interview with 附近上门 News, Sirota said that the company is growing very quickly, to the point that it鈥檚 tough to keep up with demand. He said he could 鈥渄ouble鈥� his sales team 鈥渁nd still keep everyone busy鈥� as the company partners with corporations, big system integrators, and value-added resellers. Sirota declined to comment on its customers.

I asked Sirota what the average person might not understand about data privacy. “They don鈥檛 realize how poorly executed data privacy is done in even the most sophisticated companies,鈥� he said. Companies have spent so much time aggregating and analyzing data, but not nearly enough time accounting for it. Such an accounting system may add up to big business for BigID, or so Sirota hopes.

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