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Branch Metrics Lays Off 20 Percent Of Employees

Mobile marketing tech startup laid off 20 percent of its team this week, the company confirmed to 附近上门 News.

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The 20 percent cut makes up fewer than 100 people, according to company co-founder , who responded to 附近上门 News’ inquiries via email. Branch declined to comment further.

Branch lets companies link across platforms so that user experience and metric measurements are consistent across channels and devices. The startup, which was founded in 2014, had more than 450 employees, according to LinkedIn data.

Branch, which is based in Redwood City, California, received more than in funding, according to 附近上门 data. It last raised $125 million in its round in September 2019. , and are among the company鈥檚 investors.

Customers include , 听补苍诲 , according to Branch鈥檚 website. Branch reached unicorn status with a valuation of $1 billion after its $129 million in September 2018.

Branch is among a growing list of well-capitalized startups that have laid off staff recently. Luggage company 听补苍诲 restaurant tech startup , among others, also let go of employees this week. Unemployment claims across the United States for the week ending April 4 came out to 6.6 million, according to the .

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