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Taking in enough fluids before, during and after physical exercise can affect the way a person recovers from that activity.

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Hydration, in general, leads to better health and wellness, which is why and are working to expand their line of science-backed hydration and daily wellness products.

鈥淢y background is in the sciences, and Jai鈥檚 is business,鈥� Sherwin told 附近上门 News. 鈥淲e independently discovered that the hydration problem has three main legs: hydration can help in many areas of our lives; existing products were either too sugary, ineffective or fake; and among the growth of health and wellness improvement, we could make an impact with a better-tasting product.鈥�

Their mission to make a better-tasting product led them to form New York City-based startup, in 2018. It also attracted attention from investor which led the $5.7 million Series A round of funding with participation from .

Hydrant鈥檚 total investment to date is $8.8 million, Kim said. The company previously raised a seed round of $1.7 million in November 2018, and two bridge rounds from existing investors in 2019. The new investors joined existing investors and , as well as other funds and angels, including (), (), (), and (), and Michael Cline (Fandango).

Going to market

The company鈥檚 take on hydration includes providing a balanced mix of vitamins, minerals and electrolytes so that people maximize their daily water intake, which in turn promotes an overall balance of mind and body. Its Rapid Hydration product is a balance of electrolytes and sugar to enable someone to more easily absorb it, Sherwin said. He explains that Hydrant follows the 鈥攁t least eight cups of water per day for adults鈥攂ut has 鈥渢weaked the standard for the developed world鈥檚 everyday use case.鈥�

Hydration and caffeinated hydration products can be purchased through , which offers a subscription option. In addition, Hydrant鈥檚 Rapid Hydration and Rapid Hydration + Caffeine are currently sold via Amazon and Whole Foods, with additional retail partners rolling out in June and September, Kim said.

The company plans to use the new funding to build up its team, work on its go-to-market strategy, new product innovation and invest in analytics.

Hydrant employs 12 people, and the co-founders said they will add up to eight people by the end of the year in areas such as digital marketing and analytics.

In terms of growth, Kim said the company expects 300 percent growth this year with revenue in the eight-figure range. On a monthly basis, 50 percent of the purchase volume is through the subscription model, he said.

In addition to expanding into more retail locations, Sherwin said the company plans to add more flavor options, as well as build a proprietary database of literature on ingredients and their benefits.

Breaking barriers

, managing partner of Coefficient Capital, said in a written statement that Hydrant is able to cut through the competition because it is providing products that people need.

鈥淐onsumers are more wellness-focused now than ever before, but they also crave more accessible ways to obtain brands they love,鈥� Isacson said. 鈥淭he trust, love and loyalty Hydrant鈥檚 built makes them poised to continue changing people鈥檚 daily lives and habits. The fact that their omnichannel structure enables them to deliver their product in a way that鈥檚 easy to travel to, and with the customer, means that they鈥檝e broken down all the barriers we鈥檝e seen in the market.鈥�

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