附近上门

Website optimization startup has landed $12 million in new funding, the company announced Wednesday.听

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Intellimize automatically optimizes websites using artificial intelligence. Marketers are able to use the software to try different experiences in parallel and in real time.听

鈥淲ith A/B testing, all the work is on me,鈥� said CEO in an interview with 附近上门 News. 鈥淲ith intelligent website optimization, the work is on the machine.鈥�

The company uses machine learning to adjust web pages to respond to a customer鈥檚 behavior over time. When a customer goes on a company鈥檚 website, Intellimize can give the聽 customer鈥檚 location, time of day, previous website behavior summary, traffic source and other information so marketers can optimize the customer鈥檚 experience.

Intellimize says it delivers an average increase of 46 percent in online conversations. And more online conversations can lead to more sales and revenue.

Based in San Mateo, the company competes with companies like , according to.听

led the round with participation from previous investors including , , and. The new round brings Intellimize鈥檚 total funding to $22 million.

In terms of growth, Yalif said Intellimize has seen its in-target revenue grow 5 times in the last year. The company counts , , 聽and Unilever Prestige among its customers.

The company plans on using the new funding to significantly expand its team, with a particular focus on people with machine-learning expertise, Yalif said.

Intellimize last raised an $8 million Series A led by Amplify Partners in April 2019.

Illustration: Li-Anne Dias