附近上门

Smart baby monitor company announced today that it raised a led by .

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Founded in 2015, Nanit produces baby monitors, helping parents obsess over the amount of sleep that their children are getting each night. Its HD camera, meant to give a bird鈥檚-eye view of a baby鈥檚 crib, is equipped with night vision and zooming capabilities, as well as temperature and humidity sensors.

Parents can access more data with the subscription-based service. The app collects and synthesizes sleep trend data including sleep time, sleep onset (the time it takes a baby to fall asleep), sleep efficiency, and the number of times a parent visited the baby during the night. It also provides parents with access to night time-lapse videos and video history. The app will then makes suggestions based on a baby鈥檚 sleeping habits.

Prior to this round, the company raised last May and round led by in June 2016. Its latest round brings the aggregate funding for the company to $28 million, according to .

According to the New York and Tel Aviv-based company, it currently partners with retailers and . The new injection of capital will be directed toward expansion efforts in the U.S, Canada, and Europe, as well as on adding engineers and designers to the Nanit team.

The demand for informative, smartphone-enabled devices is growing in most industries, and as more millennials begin to have families, parenting is no exception. Baby-tech is reaching newly innovative heights鈥攆rom Milk Stork鈥檚 milk shipping service to robotic infant seat, mamaRoo, which rocks babies to sleep. The rise of a generation that doesn鈥檛 plan to suffer through endless sleepless nights without at least gathering some data about how to make it better is well upon us.

Editorial Update: A previous version of this article stated that Nanit raised a $6.6 million Seed round and $10 million Series A round. It has since been updated.