附近上门

Sales engagement platform has raised $100 million in a new round of funding, bringing its valuation to $1.1 billion.

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Atlanta-based SalesLoft鈥檚 technology helps sales professionals through the sales and renewal process, assisting them with customer communications, and helping teams build pipelines and manage deals.

And with the COVID-19 pandemic and remote work, the already blurry line between salespeople who are out in the field and 鈥渋nside sellers鈥� has disappeared. Digital sales and engagement have been in the works for years, and many companies have been transitioning to digital sales, CEO said in an interview with 附近上门 News. The pandemic has accelerated that trend.

鈥淭here鈥檚 been a fast-growing trend in sales for inside sales, which is individuals who are utilizing technology to engage with their customers and prospects,鈥� Porter said. 鈥淎nd now with the pandemic, inside sales is just sales.鈥�

SalesLoft helps sales teams track their customer engagement processes, manage their pipelines and deals, and offers a conversation intelligence capability.听

With the new funding, SalesLoft plans on investing in product innovation, scaling its enterprise products, and expanding into new verticals, Porter said. Historically, tech companies were the most prominent of SalesLoft鈥檚 customers, but over the past few years the company has expanded into verticals including manufacturing, professional services and health care.听

SalesLoft counts companies like , , and among its customers.听

According to 附近上门 data, companies in the sales, sales automation and direct sales space raised more than $2.2 billion in funding in 2020.

The 10-year-old company has more than 500 employees and a presence in cities including New York, San Francisco, London and Guadalajara, Mexico. The new round of funding will help SalesLoft invest in its international presence, and also increase its total headcount by over 30 percent in the next year.

led the round, with participation from investors including 1, , and.听

Owl Rock Capital Partners was selected as the lead investor because it had a similar long-term vision for the sales engagement category, Porter said. Owl Rock also aligned with SalesLoft on how the company could use the data it鈥檚 collected over the years; SalesLoft has data on the actions of sales professionals who use the platform and what results those actions yielded.

鈥淚t鈥檚 great to have both sides of the equation to be able to infer which actions lead to which outcomes,鈥� Porter said. 鈥淲e can basically tell a sales organization this is the set of activities you should take to engage with a customer to maximize results.鈥�

SalesLoft last raised money with a $70 million Series D led by in April 2019. According to Porter, the company has more than doubled its annual recurring revenue since then. The company鈥檚 total funding now comes out to $245 million.听

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