A year ago, 附近上门 News set out to more closely cover diversity鈥攐r lack thereof鈥攊n the startup world. Though much has been reported on the dismal state of venture funding to underrepresented founders, we felt we had a unique vantage point on the issue, with our access to 附近上门鈥檚 data and our frequent coverage of the issues facing early-stage entrepreneurs.
We called this ongoing reporting project Something Ventured. For the past year, we鈥檝e chronicled the challenges and triumphs of a very diverse group of early-stage startup entrepreneurs as they鈥檝e grown their companies. At the same time, we probed the larger issues at play: Despite record-shattering venture investment in 2021, Black, Latino and female startup entrepreneurs continue to receive only single digit percentages of that capital.聽
Search less. Close more.
Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data.
I鈥檝e learned a lot from this coverage, especially from the stories that founders and investors shared with us. With that in mind, here are some of the key points that stand out to me as we wrap up our year-long Something Ventured series.
Things are improving鈥攂ut not fast enough
In the year following George Floyd鈥檚 death in the summer of 2020, venture funding to Black entrepreneurs more than doubled. In dollar terms, funding to Latino and to female startup founders also increased in 2021.
But those increases all came during a year of record startup investment鈥攇lobal VC funding nearly doubled year-over-year to more than $640 billion in 2021, 附近上门 data shows. Black founders received only around 1.3 percent of total venture funding last year鈥up from 2020, but still a tiny fraction. On a percentage basis, funding to Latino founders has largely stalled, and for sole female founders, it actually fell last year.
The proportion of new companies joining The 附近上门 附近上门 with at least one female founder in 2021 was the highest proportion since 2015, though still only 14 percent.
In other words, progress remains a mixed bag. A larger pie means there鈥檚 more funding to go around, but startup founders from nontraditional backgrounds are not yet receiving the same levels of investment as their peers.
鈥淲e want to make sure that the next leaders of the tech ecosystem of the U.S. reflect the diversity of our nation 鈥 Change is not yet meaningful enough. We believe that institutional changes result from the changes in our networks,鈥 co-founder said last year. 鈥淒o the people we interact with today, the entrepreneurs we fund, the friends we interact with 鈥 are those different from a year ago? I don鈥檛 know if that鈥檚 true yet.鈥
Seed funding remains key
Every future unicorn or successful exit needs to start somewhere, with that first round of funding, and that begins with an investor who鈥檚 willing to place a bet on a risky idea.
Because seed-stage entrepreneurs typically have little more than a promising idea to go on, they鈥檙e more likely to be assessed by potential investors on squishy, subjective criteria rather than provable business metrics. That means underrepresented founders who don鈥檛 fit the typical mold of what a startup founder looks like鈥 young, white, brash, male鈥攐ften have the door shut in their faces before they鈥檝e even had a chance to make a go of a viable idea.
But we鈥檙e starting to see that change. Some historically Black colleges and universities (HBCUs) have launched programs and are tapping their alumni networks to encourage entrepreneurship and get students and alumni involved in the startup ecosystem. And more venture funds are specifically looking for entrepreneurs who don鈥檛 fit the typical mold.聽
As , a co-founder and managing partner at , told me last year: 鈥淯sually, the best people to create solutions, or see challenges, or to go after opportunities, are the folks that have lived through or have significant experience with those challenges and the underlying opportunities. If we鈥檙e taking a look at Black culture or Latinx culture and trying to solve some of their biggest pain points, we鈥檇 be idiots to ignore entrepreneurs that are coming from those communities.鈥
As venture investors last year found themselves competing fiercely with each other for deals, they became more open to considering investments they might otherwise have overlooked, whether it be in founders who didn鈥檛 fit the usual stereotype, in areas outside of Silicon Valley, New York and Boston, or in the sorts of ideas they hadn鈥檛 previously considered.
We鈥檝e seen that reflected in our Something Ventured coverage too. Three of the five seed-stage startups we followed for the series have successfully raised their Series A rounds in the past year: , a gaming coaching platform led by , a Black first-time founder; e-commerce startup , led by LGBTQ female co-founders and ; and , a mental health startup led by , who is Latino and also a first-time founder.聽
The other two startups we tracked鈥, a logistics startup co-founded by Black entrepreneurs and , and , first-time female founder 鈥檚 carbon-tracking app鈥攈ave shown rapid growth that positions them well for their Series A raises.
We need more diverse check writers, too
Although venture investors too have raised unprecedented amounts of capital in recent years, only single-digit percentages of those check writers are Black, women or Latino.聽
For example, female-founded venture firms in the U.S. raised more than $7 billion to invest last year鈥揳 new peak鈥攂ut their percentage of the total dollars raised hasn鈥檛 increased meaningfully in years. Similarly, Black investors comprise only an estimated 4 percent of partner-level roles at VC firms, despite gains in recent years.
鈥淲e need to have women and other underestimated minorities be check writers,鈥 entrepreneur Lolita Taub, who her own early-stage venture firm, told us last year. 鈥淚t鈥檚 all about who鈥檚 writing checks and seeing these opportunities.鈥
Even amid uncertainty, our priorities should be clear
While we鈥檙e wrapping up Something Ventured, 附近上门 News will continue to report on diversity in the startup world and hold the industry to account. We hope that this year will see meaningful progress鈥攏ot only in the dollars going to underrepresented founders, but also in the share of overall venture investment diverse entrepreneurs receive.
There鈥檚 a risk that amid a venture funding slowdown in 2022, the focus on improving diversity will be sidelined. We shouldn鈥檛 let that happen: in times of uncertainty, it鈥檚 especially important that we expand access to capital to more entrepreneurs.
Illustration:
Stay up to date with recent funding rounds, acquisitions, and more with the 附近上门 Daily.


67.1K Followers