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Over the past few months, Uber has not failed to make the headlines, from , to lawsuits from its and , and even a c-suite .

Many wonder how Uber is doing, and whether it will be able to recover from the scandals.

In June, was as its first-ever Chief Brand Officer. She previously worked as the Head of Global Consumer Marketing for Apple Music and iTunes.

At TechCrunch Disrupt today, Saint John was able to satisfy the audience鈥檚 curiosity surrounding why she ended up at Uber and what her job involves on a daily basis.

Rather than being poached, Saint John revealed that her taking the position resulted from a series of unexpected events. She first met Arianna Huffington, an Uber board member, and talked to Huffington about her ride experiences and her thoughts on how Uber can do better. Later, she was referred to Travis Kalanick, with whom she had an eight-hour conversation on how Uber can approach its brand. John then realized that she wanted to take on the challenge.

鈥淎pple [was about] how to create a brand, [whereas] Uber [was about] evolving a brand,鈥� Saint John explained.

Saint John wants to 鈥渢ake all the stories,鈥� both good and bad, and 鈥渃reate a balance of conversation.鈥� Through storytelling, she aims to humanize drivers, riders, and the product.

One recent campaign under her featured superfan drivers dressed in jerseys and bobbleheads to kickoff the Patriots NFL game, hoping to show that Uber drivers are 鈥渁lso part of the community.鈥�

Saint John realized that riders are not only concerned about getting from A to B but also 鈥渁bout how people are treated.鈥� Though she admitted that she is not involved with the legal side of Uber鈥檚 various fallouts, she indicated that her colleagues are working very hard toward repairing relations with drivers, riders, and Uber employees.

In addition to making the hiring pool more diverse, Uber鈥檚 diversity and inclusion team is reaching out to organizations they can support. Just this August, Uber to Girls Who Code, and Saint John joined the nonprofit鈥檚 board of directors. Uber鈥檚 toward Black Girls Code was turned down.

According to Saint John, Uber鈥檚 efforts do not stop there, whether it is making the company itself more inclusive, or supporting more organizations to push for diversity in tech overall.

鈥淚鈥檓 not satisfied just yet. I want us to keep working at it. I think it鈥檚 really important to work toward this and make sure that other people also come along the journey,鈥� she said.

iStockPhoto / NicolasMcComber