The round marks a significant step-up in valuation from the $3.6 billion that Boston-based Whoop achieved in August 2021 when it raised a $200 million Series F round. In total, it has raised over $900 million since it was founded by in 2012.

led its latest financing, which included participation from a slew of institutional investors, athletes and angels, including , , , and .

Individual investors in the round include soccer star , players and , and musician .

Whoop says it is powered by more than 24 billion hours of physiological data and purpose-built AI models to provide predictive, personalized health insights. It claims to help users understand how they slept, whether they have recovered, how hard to push or pull back, and how daily behaviors like training, nutrition and stress are impacting their performance and long-term health. It further ambitiously claims that it helps users 鈥渋dentify early warning signs, reduce risk, and take action that can prevent serious health events.鈥�

Subscription-based insights

Its model is different from that of many wearables companies. The actual wearable doesn鈥檛 cost anything, but 鈥渕embers鈥� pay a subscription to access the insights it offers. There are different tiers based on style and performance level.

Whoop has historically been more popular among athletes and die-hard workout enthusiasts, although it appears to be becoming more mainstream. The company says it now has over 2.5 million members globally, and that in 2025 bookings grew 103% year over year. It聽 operated cash flow positive and ended the year at a $1.1 billion run rate.

The company is actively hiring for over 600 roles as it plans to double down on R&D and global expansion across Europe, the Middle East, Latin America and Asia.

Whoop鈥檚 round is a bright spot in a sector that hit a cyclical low last year after peaking about four years ago. Just over $5 billion in global venture funding went to fitness and wellness-related startups in 2025, 附近上门 data shows.

That said, it鈥檚 not as if investors have abandoned the space, and there are clearly still companies securing big rounds.

Last year, the standout was , maker of a smart ring that collects data on dozens of personal health and wellness metrics. Last October, the 12-year-old Finnish company it had closed on more than $900 million in funding at an impressive $11 billion valuation.

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This morning, one such startup, announced it has raised $45 million in a Series C round led by 鈥檚 growth fund. /CAA, , , 聽professional tennis player Serena Ventures聽and other investors also participated in the financing. 1

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The round effectively doubles the amount raised over time by San Francisco-based Tonal to $90 million, according to the company.

Founded in 2015 by supercomputer engineer , Tonal aims to disrupt the connected fitness space. It鈥檚 created an on-demand personalized strength-training system that is powered by artificial intelligence.

In a statement, Orady said his company鈥檚 mission is to create a personalized fitness 鈥渃oncept鈥� that will offer smart on-demand video guidance, actionable data,聽and real-time feedback.

Tonal said it will use the new funds to further invest in its supply chain, distribution, and AI talent as well as in recruiting and operational efforts. It also plans to spend more on marketing activities such as retail pop-ups, events, and partnerships.

The company declined to provide any growth metrics or revenue information, but did note that it has grown to 105 employees today compared with 45 at this time last year. It’s also looking to hire across its聽hardware, software, design, video production, and marketing departments.

In December, our Savannah Dowling wrote about the most funded fitness startups helping people break a sweat. At that time, according to 附近上门, the 10 most funded U.S. startups in fitness had raised more than $1.6 billion. The first startup on the list, spin bike and treadmill developer, raised a in early August 2018, which brought its total known funding聽to more than and its valuation to $4 billion, post-money.

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