This morning, one such startup, announced it has raised $45 million in a Series C round led by 鈥檚 growth fund. /CAA, , , 聽professional tennis player Serena Ventures聽and other investors also participated in the financing. 1

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The round effectively doubles the amount raised over time by San Francisco-based Tonal to $90 million, according to the company.

Founded in 2015 by supercomputer engineer , Tonal aims to disrupt the connected fitness space. It鈥檚 created an on-demand personalized strength-training system that is powered by artificial intelligence.

In a statement, Orady said his company鈥檚 mission is to create a personalized fitness 鈥渃oncept鈥� that will offer smart on-demand video guidance, actionable data,聽and real-time feedback.

Tonal said it will use the new funds to further invest in its supply chain, distribution, and AI talent as well as in recruiting and operational efforts. It also plans to spend more on marketing activities such as retail pop-ups, events, and partnerships.

The company declined to provide any growth metrics or revenue information, but did note that it has grown to 105 employees today compared with 45 at this time last year. It’s also looking to hire across its聽hardware, software, design, video production, and marketing departments.

In December, our Savannah Dowling wrote about the most funded fitness startups helping people break a sweat. At that time, according to 附近上门, the 10 most funded U.S. startups in fitness had raised more than $1.6 billion. The first startup on the list, spin bike and treadmill developer, raised a in early August 2018, which brought its total known funding聽to more than and its valuation to $4 billion, post-money.

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