鈥淣o one is really building in an aspirational, modern, diverse and inclusive way, which is the way we feel that brands should be built,鈥� Walsh said from the ASYSTEM beach house in Venice.

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ASYSTEM just raised a $4 million seed round from a crop of investors, including Capital, , . Board members include , former COO of .

The 鈥渂etterment鈥� startup offers a subscription-based daily vitamin supplement package for $75 a month and a 3-step skincare package for $45 a month. While ASYSTEM wants to 鈥渞edefine men鈥檚 wellness鈥� it鈥檚 hard to forget about the obvious, also venture-backed competition that has risen up recently.

A Crowded Space

Another company in the direct to consumer male wellness space is , a San Francisco startup that works on men wellness and has raised $197 million in known venture capital to date, according to its 附近上门 profile.

LeVine said that mainly focuses on Rogaine and Viagra through telemedicine. He pointed to two other brands, Roman, which sports 鈥渉ealthy hair starting at $0.53 a day鈥� and Keeps, that also offers hair loss treatment and said they are not building products for 鈥渢raditional鈥� uses.

鈥淲hen you build a proper brand, you put the sticker on your car,鈥� he said. 鈥淚 don鈥檛 know how many men would put a Hims sticker on their car; I鈥檇 wear an Asystems on a t-shirt.鈥�

ASYSTEM鈥檚 鈥渟uperhuman supplements鈥� promise optimization in focus, stamina, energy, mood, and sex drive, according to a press release. , the blurry line between pharmaceuticals and supplements can be vague and potentially dangerous.

That said, Walsh said ASYSTEM worked with a range of individuals鈥攕cientists and a qualified nutritionist鈥攖o formulate the line.

The skincare uses fruit stem cells, avocado oils, and other ingredients, LeVine said. The entrepreneur started another fruit-based skin care product almost 15 years ago, which made its way into hotels and business airlines and used grape extracts from vineyards.

Along with building new products, the company will use the new funding to build out its experiential hub. Two weeks ago, along with the launch, ASYSTEM had a party in its beach house on Venice beach in California. Roughly 50 men from all ages showed up for a dinner, a beach workout, and guided meditation.

Walsh says the biggest surprise was that everyone was able to stay quiet for more than 10 minutes. It鈥檚 proof, he says, that 鈥渄ialogue and camaraderie can come from this.鈥�

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