附近上门

San Francisco鈥檚 , which puts digital advertisements on top of taxis, food delivery and ride-sharing cars, has raised $30 million in its Series A, led by . After launching out of stealth in December, the company has raised $51.5 million to-date.

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The new round will help the company鈥檚 launch and expansion into New York City. They鈥檙e also going to be using high definition screens in both NYC and SF.

Firefly advertises companies like , , and Zumper. They sell by impressions. So if you鈥檙e a company and want to advertise during rush hour in San Francisco鈥檚 Financial District, Firefly can do that for you. 聽In return, full-time drivers who place a Firefly advertisement on top of their car make $300 a month. They only work with full-time drivers at this time, the company said.聽

鈥淭hat鈥檚 how we started, our goal is to increase that income,鈥� , the CEO and co-founder of Firefly, told 附近上门 News. He explained that drivers’ main source of income will always be driving, but that extra cash through Firefly could be the difference between hours with family, or a trip.

Part of its competitive appeal, said Kaan, is that Firefly is company-agnostic when working with drivers. You can be a driver for , , , and , and FireFly will let you host their advertisement (it鈥檚 happened).

鈥淵ou rarely meet drivers that just drive for one company,鈥� Gunay said.

鈥淚t鈥檚 a value proposition and a strong pain point for drivers,鈥� he said. The company has thousands of drivers across San Francisco right now that use its product.

As for why Uber and Lyft wouldn鈥檛 just do this business themselves? He guessed that it鈥檚 because those companies are so focused on their core business that an auxiliary component like this probably isn鈥檛 top of mind.

Firefly said it delivers 200 million impressions per month with a total of 650,000 hours of content. It has 40,000 square miles of coverage area.

Gunay said his is a difficult business because it combines hardware, software, ad network and operational complexity. With that, the company wants to scale – but scale wisely. At least one population is ready to jump on the opportunity: over 1,000 drivers, in San Francisco alone, are on the wait list for Firefly.

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