附近上门

closed a $70 million Series B as it looks to expand globally, grow its go-to-market operations and possibly look for acquisitions.

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The new round was led by and . Previous investors聽 , , , , , , and 聽also participated.

The company now has raised a total of $124 million since its launching in late 2015.

鈥淒uring COVID, Hibob realized phenomenal business growth,鈥� said co-founder and CEO .

The changing world of work

Tel Aviv-based Hibob launched its human resource information system platform, bob, in 2015.

鈥淲e realized five years ago the way people work was changing,鈥� Zehavi said. 鈥淲e felt we had the opportunity to build something from the ground up.鈥�

Millennials and GenZ-ers entering the workforce were demanding more remote and collaborative tools, he said. Hibob鈥檚 platform allows for that with integrations to enterprise resource planning systems and collaborative platforms such as , Zehavi added.

While legacy HR companies such as , , and sell to the enterprise market and startups like San Francisco-based focus on SMBs, Hibob goes after the mid-sized market often ignored by these companies, Zehavi said.

That strategy has led to four consecutive years of triple-digit growth and more than 1,000 companies using the platform, he added.

The 160-employee company believes it can build off that growth with its new money by expanding its go-to market operations and even will look for acquisitions that could bring in technology or talent, Zehavi said.

About 60 percent of the company鈥檚 sales come from Europe, and Zehavi said there is more room to expand there, Zehavi added. Hibob has three offices鈥擳el Aviv, London and New York鈥攁cross which its leadership team is spread.

Potential future exits

Zehavi is not new to the world of founding startups. In 2012 he sold web and mobile services provider to for approximately $268 million.

However, he said he believes Hibob鈥檚 opportunity in the space–estimated to be around $9 billion–is extremely large, and the company could retain its independence for the foreseeable future.

, CEO and co-founder of investor SEEK, said his firm does not believe the space is a winner-takes-all market. However, he said, the firm does think in such a large and fragmented market that consolidation and collaboration is likely to occur more significantly over time.

鈥淲e are a very long-term investor, so our only focus is to help Hibob reach its full potential and our focus is not on a specific future path,鈥� he said. 鈥淏ut we will always be open to conversations that can support the growth of the business.鈥�

Note: A previous version of this article contained incorrect information: Perpetual Investors also participated in the round.

Illustration: .