附近上门

Businesses looking for digital services ranging from telecommunications to SaaS, whether to offer them or even resell them, can use 鈥檚 subscription commerce platform.

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, president and co-CEO of AppDirect, touts the platform as a , but for businesses needing recurring digital services, offered via a single sign on.

The 10-year-old company, which has headquarters in both San Francisco and Montreal, raised $185 million in growth funding led by and existing investors. The company previously raised funds five years ago, a round of funding led by . Now, its largest round to date brings AppDirect鈥檚 total equity raised to approximately $465 million, Saks said.

, managing partner at , one of AppDirect鈥檚 existing investors, said in a statement that the company鈥檚 platform is popular with organizations that have to consistently change the list of software applications they use to perform basic tasks.

鈥淎ppDirect has a proven business model and a solid client base that uses its platform daily to run their core operations,鈥� he added. 鈥淔or Inovia, this announcement is an important milestone in a longstanding relationship that has seen AppDirect flourish from a small startup to a major player in the cloud-based business services market.鈥�

Since that last funding round in 2015, the company experienced a of more than 1,500 percent to over $1 billion, expanded its global footprint, and went from 100 merchants to more than 2,000 globally, Saks said.

An estimates that the global anything-as-a-service subscription market will grow to more than $340 billion by 2024. AppDirect is poised to take advantage of that growth and will use the new funding to support organic expansion, consider strategic acquisitions, and make additional hires.

A few growth areas for the company are scaling its investment in the platform with digital engagement tools and investing in marketing and awareness. Despite being around since 2009, AppDirect continues to operate under the radar, Saks said. As a result, the company is launching a podcast called 鈥淒ecoding Digital,鈥� to help others learn how to navigate the digital transition.

鈥淲e see opportunity in investing in the platform and supporting our merchant and customer bases,鈥� Saks said. 鈥淚n addition, artificial intelligence will allow us to have visibility into buying behaviors so we can advise our businesses on actions they can take to boost their revenue and save on costs.鈥�

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