附近上门

Retailers and consumer brands eager to sell online globally use 鈥檚 platform to help them understand and grow their businesses.

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The Salt Lake City-based e-commerce platform has now raised its first round of institutional funding: a $52 million Series A financing round to drive its international expansion and proprietary technology, co-founder and CEO told 附近上门 News.

The investment was led co-led by and with participation from unnamed technology entrepreneurs, CEOs, professional sports figures, as well as institutional investment arms of large family offices, such as and .

Wright touted the deal as one of the largest Series A investments by a female co-founded company in history. He and , chief investment officer, founded the company in 2013, and estimate earning $500 million in annual revenue this year.

How it works

Brands (such as Nestle for example) use Pattern鈥檚 platform to improve their performance. Pattern鈥檚 technology focuses on marketplaces, such as , and .

On average, brands can see a 40 percent increase in online sales during their first year using Pattern, according to the company.

Pattern鈥檚 two products, Predict and Shelf, provide sellers, such as Nestle, with data-driven views into their e-commerce operations and performance across key metrics, such as search engine optimization, advertising, pricing competitiveness and global distribution.

Pattern sells for company, , on global marketplaces such as Amazon, Walmart, and . It is also building and managing three direct-to-consumer sites.

鈥淧attern has been a game changer for us,鈥� said client , president of Atrium Innovations, said in a written statement. 鈥淭he global e-commerce growth we have experienced by leveraging Pattern鈥檚 expertise is extraordinary,鈥�

So why raise funding now? Pattern has 18 offices, most recently opening in Germany, and sought partners to help it open new offices, Wright said.

鈥淲hen you start looking at our big vision and what we are trying to do, we finally were looking for partners since November, and found an initial partner, but it didn’t work out,鈥� he added. 鈥淲e鈥檝e now found a good partner and feel good about it.鈥�

, managing director at Ainge Advisory, said in a written statement that 鈥渂y combining a winning culture, market-leading growth, innovative technology and healthy profitability, Melanie and Dave were able to reach a level of market leadership that is incredibly rare without raising outside capital.鈥�

Next steps for Pattern

Pattern currently has more than 400 employees and is planning to grow as the company explores opening new offices in Asia, Europe, and the Middle East. Wright expects Japan and India to be on the list over the next year.

鈥淲e are listening to where our partners want us to go,鈥� he said. 鈥淲e are also going to invest in the content video side of the business, as well as have seen influencer marketing and social media dominating their categories.鈥�

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