Exclusive: Ownwell Lands $30M To Help Homeowners Lower Their Property Tax Bills

, an AI-powered startup that appeals property taxes on behalf of homeowners, has secured $50 million in financing, including $30 million in equity and $20 million in debt, the company tells 附近上门 News exclusively.

With the latest Series B raise, Austin-based Ownwell says it has now raised $54 million in total equity funding since its 2020 inception. and co-led its latest round, which included participation from , , , , and . provided the $20 million in debt financing.

CEO said he and CTO started Ownwell to 鈥渄emocratize access to the tools and resources real estate experts use to build wealth and financial freedom.鈥�

As a former asset manager, Pace said he worked for some of the wealthiest families and individuals in the world on the investment management side.

Colton Pace and Joseph Noor, co-founders of Ownwell. (Courtesy photo)

鈥淚 saw firsthand how billionaires manage their 28 homes and their apartment complexes and their retail across the country, and how everything is perfectly optimized,鈥� he told 附近上门 News in an interview. 鈥淎nd so we built software for the purpose of providing tools for everyone, regardless of the value of their asset.鈥�

Ownwell launched for customers in 2021, initially handling the property-tax appeal process. Pace said its tech automates 鈥渃omplex steps and analyzes millions of local records鈥� to surface the strongest case to present to local municipalities to argue for a lower home assessment and, in turn, a lower property tax bill.

鈥淲e market to people that are typically very underserved,鈥� Pace said. 鈥淭hat law firm down the street doesn’t want to help a $200,000 home [owner] appeal their property taxes. They want the skyscraper.鈥�

Pace claims that Ownwell is the only multistate company of its kind. It currently operates with local tax consultants in about a dozen states: Texas, New York, Florida, California, Illinois, Georgia, Washington, Maryland, Colorado, Arizona, Pennsylvania and Michigan. Part of the newly raised capital will go toward expanding to other markets, and 鈥済oing deeper鈥� into existing markets, he said.

A million appeals

Ownwell doesn鈥檛 charge customers unless it lowers their tax bill. Depending on the market, its contingency fee is 25% to 35% of the savings it earns for property owners. (The fee depends on its cost to operate in that market.)

鈥淭he majority of homeowners do not appeal or even think to appeal, so bringing consistent awareness to this for the average homeowner is the biggest challenge,鈥� Pace said.

Recently, the company surpassed more than 1 million appeals processed, and says it has saved its customers over $400 million in property taxes.

Over the years, Ownwell has expanded its offering to include helping people get property exemptions, compare insurance providers and explore refinancing options. The company is also integrated with , and has partnerships with and . Ownwell gets commissions from carriers or lenders that it refers homeowners to, similar to 鈥檚 model, Pace said.

The startup also markets a nationwide property tax packet to help people outside of the 12 states in which it is operating to file their own appeals.

鈥淲e鈥檙e taking the internal data that we’ve collected over the past six years and over hundreds of thousands of appeals across the country, and figuring out what wins,鈥� Pace told 附近上门 News. 鈥淲e鈥檙e prompting AI tooling with all this proprietary data that we have to give customers a useful packet that basically is the ultimate 鈥榟ow to appeal鈥� in markets that we are not in yet.鈥�

Ownwell has over 500,000 customers, including residential and commercial property owners throughout the country, in addition to homeowners. Since inception, Ownwell has maintained an annual growth rate of over 100% every year, according to Pace. In 2025, it grew customers by over 180%. Pace said the company is currently profitable (both cash flow and net income positive) but 鈥渋s prioritizing growth.鈥�

A 鈥榗ustomer-obsessed experience in a much larger market鈥�

In 2025, global real estate-related startups pulled in about $10.5 billion in seed- through growth-stage financing, per 附近上门 . That鈥檚 up about 17% from $9 billion in 2024.

For its part, Ownwell is not sharing its current valuation, with Pace saying only that it 鈥渉as grown significantly from round to round.鈥� Presently, it has 108 employees.

, managing partner at Left Lane Capital, which led Ownwell鈥檚 Series A round, notes that he served on Truebill鈥檚 board during its $1.5 billion acquisition by . 鈥淚鈥檝e seen firsthand that helping consumers save money never goes out of style,鈥� he wrote via email.

Ownwell, in Pujji鈥檚 view, has built a 鈥渃ustomer-obsessed experience in a much larger market.鈥�

鈥淲ith a tech-enabled agentic product built for complex, local markets, 鈥渢he team has achieved something you rarely see: tripling customers served annually at scale.鈥�

In a blog post, Intuit Ventures said it was impressed with Pace鈥檚 vision 鈥渢o help millions of homeowners and save money for the consumers who need it most.鈥�

The firm added: 鈥淲e鈥檙e proud to support the Ownwell team as they continue to deliver a product that creates holistic, money-saving experiences for consumers.鈥�

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