(Editor鈥檚 Note: This is an article written for by and shared with 附近上门 News as part of a new content partnership.)
Peanut, a London-based social network for women, has raised a $12 million Series A led by EQT Ventures, with support from Index Ventures and Female Founders Fund. from EQT Ventures will join Peanut鈥檚 majority-female board, alongside from Index.
The social network aims to provide a community where women can seek support and advice from those in similar life stages, such as trying to conceive children (鈥淭TC鈥 is a tool launched late last year) or trying to parent them. In a press release, the U.K. startup claims its user base has grown 60 percent since December, from 1 million to 1.6 million users.
鈥淧eanut鈥檚 user engagement metrics are a testament to the app鈥檚 ability to act as a true emotional companion throughout women鈥檚 journeys,鈥 EQT Ventures’ Metghalchi said.
Indeed, it seems the company carefully curates new features so that each member can design a safe, supportive virtual space for themselves–a social network where stress and anxiety are minimal. For example, earlier this month the startup launched “Mute Keywords,” which allows users to remove certain discussions from their feeds. If someone is struggling with fertility issues, they can mute conversations around pregnancy that may be emotionally triggering.
Peanut鈥檚 CEO, , has experience developing social networks that require鈥攐r create鈥攁 certain level of online intimacy, especially for women. She previously served as the deputy CEO at , a multibillion-dollar dating app, as well as an inaugural board member of female-focused dating app .
In a press release, Kennedy said the network will soon move into 鈥渘ew communities beyond fertility and motherhood.鈥 Those living with menopause is next on the list, a market that鈥檚 projected to grow to 1 billion people by 2025. To that end, the fresh funding will help build the product and engineering teams that can expand the platform.
Photo: Michelle Kennedy, CEO of Peanut
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