, a Finnish provider of software for retail planning, has in fresh funding from growth-stage investor .
TCV also took a minority stake in the Helsinki-based startup as part of the deal, which marked the first major investment announced by TCV since the firm revealed last week it had raised $3 billion for its new tech-focused fund, TCV X.
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Previously, 14-year-old Relex had just , according to its 附近上门 profile. Relex鈥檚 existing investor will retain an equity stake in the company and will continue to hold a seat on its board.
Relex works with retailers in EMEA and North America to provide 鈥渁ccurate forecasting and replenishment, localized assortments, profitable use of retail space, and optimized workforce planning.鈥 It says it has consistently achieved 50 percent year-over-year growth with customers such as Coop Denmark, MediaMarkt, Morrisons, PartyCity, and WHSmith, among others.
鈥淭he more complex a retailer鈥檚 operations are, the more they have to gain鈥 from Relex鈥檚 offerings, says CEO . 鈥淥ur vision is to change how the field works by driving a more responsive unified planning process.鈥
He adds that Relex鈥檚 customers typically see a 40 percent reduction in waste, a 30 percent reduction in inventory and an 85 percent decrease in out-of-stocks.
鈥淎ll of which increases sales and positively affect retailers鈥 bottom lines,鈥 says K盲rkk盲inen.
Relex plans to use its latest capital to accelerate its product development, 鈥渉ire more tech talent鈥 and further expand its retail-specific machine learning and AI capabilities.聽The company also aims to tackle the shameful dilemma of food wastage in developed countries. About 43 billion pounds of food 鈥 about 10 percent of the available supply 鈥 is lost each year as a result of inadequate forecasting and replenishment practices in food retail in the US, according to the .
鈥淭echnology like Relex鈥檚 can help food retailers prevent both food wastage and revenue loss by optimizing their retail planning,鈥 K盲rkk盲inen added.
, a UK-based general partner at TCV, notes that TCV鈥檚 strategy is to invest in tech companies it believes are focused on disrupting large industries and 鈥渂ig markets.鈥
鈥淩elex provides a highly differentiated and modern solution that provides retailers with significant ROI in the form of inventory reduction, waste reduction, less time spent on ordering and improved stock availability,鈥 he wrote via email. 鈥淲e believe that it is addressing a huge market, and based on market feedback, is the best-in-class solution.鈥
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